About Us

New day…Nowruz.  The Persian Parade!

Nowruz, the Persian (Iranian) New Year, translates to ‘new day’ and starts at the Spring Equinox.  Nowruz is a joyous celebration of renewal and rebirth that blossoms at the start of Spring.  Just when the flowers awaken and the trees come to life, the Nowruz Festival kicks off in New York City with the Persian Parade.  

The Persian Parade is a celebration open to all who want to welcome a new year, celebrate the rich culture of Iran and enjoy the delights of a culture that spans centuries. The Persian Parade Foundation is a 501c3 nonprofit organization (EIN #20-1997943).

Our Leadership

The Persian Parade Foundation is governed by an elected Board of Directors, made up of members of the Persian community from the New York area.


The annual Persian Parade is the culmination of a year-long, community-wide effort to celebrate the rich history of Persian culture in New York City. It is coordinated by the Persian Parade Foundation (EIN #20-1997943) is a 501c3, non-profit cultural organization with no affiliation to any political or religious group. This event occurs near the Iranian New Year of the Persian calendar which coincides with the Spring Vernal Equinox. The Persian Parade is intended to promote and introduce the Iranian culture, its historical achievements in art, folklore, science, and the Iranian civilization to the general public.

The Persian Parade proudly takes place under both the American and the ancient (Persian) Iranian flags. Our organization aspires to create friendship and understanding with other cultures around the world and educate them about Iranian heritage and history. We strive to demonstrate the Iranian tradition of tolerance for the ethnic, religious and cultural differences among people as well as to express the will of the Iranian community to live in peace, unity and harmony with all.

The Persian Parade Foundation is a non-religious, non-political, non-governmental organization.


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